WHY I DO WHAT I DO.

"You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make." -Jane Goodall

I believe that the impact humanity has had and will continue to have on Earth is monumental. But how much of it turns out to be positive is up to each of us to decide. The whole impact will be made up of all those small, every day decisions.

And that is why, for the last 20 years, I have chosen to dedicate my work, my everyday, to contributing to game-changing innovations that tackle urgent social and environmental challenges. I am convinced, because our own journey as humans screams of it, that storytelling, communication, the messages we share, are the backbone upon which we can build understanding and cooperation towards a better world.

So, whether it's climate action, water resilience, education, healthcare, technical innovation, arts and culture or any other worthy mission, translating complexity into compelling metaphor and engaging analogies is where I know I want to make a difference to build the trust that is critical to deploy the beneficial initiatives that will help humanity thrive and move forward.