femsa
femsa foundation
FEMSA is the holding company for the largest Coca-Cola bottler in the world, the fastest growing retail and gas convenience stores in Latin America and Europe, and an emerging digital financial ecosystem company, with operations in 17 countries. Its Foundation was established in 2008 to create positive changes in the lives of millions of Latin Americans. A year into its work it was time to report on its first successes and lessons learned, and to start building out how their brand and voice could best represent its vision to the world.
the solutionS
A LONG JOURNEY
My time with FEMSA Foundation spans over a decade. During that time, I had the opportunity to create and imagine what the communications road for the organization would be. What started as a two-person collaboration on small-scale comms, became a high-performing team of ten people managing internal and external communications, public relations and partnerships as well as the Foundation's operations.
TENURE: 11 YEARS
EARLY YEARS
In its very foundational stages, communications needed to be mostly tactical with a focus on fast-paced delivery of materials and quick adaptation to shifting priorities. However, incipient strategies started to form.
MID YEARS
With a more established team and growing trust in the value communications brought, the focus turned to strategy as the Foundation tested the social media waters for the very first time.
LATE YEARS
As the Foundation expanded its mission, the objective became transferring its reputational assets to new areas. This allowed comms and opps to meet the 2020 Pandemic hit with agility and efficiency.
work samples
LATE YEARS
Explore a visual journey through a portfolio of captivating images showcasing events, branding, and storytelling expertise.
work samples
MID YEARS
Explore a visual journey through a portfolio of captivating images showcasing events, branding, and storytelling expertise.
work samples
EARLY YEARS
Explore a visual journey through a portfolio of captivating images showcasing events, branding, and storytelling expertise.